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361 sidor. Mer om ISBN 9789144059006. ISBN: 9789144059006 1 mars 2017 — Originalets titel: Key Account Management by Peter Cheverton Copyright© Peter Cheverton 1999, 2001, 2004, 2008, 2012, 2015. Published in 6 träffar på Peter Cheverton.
An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers … with strategically important customers, referred to as key accounts (KA) (Cheverton, 2012). KAM is similar to the concept relationship management as it is attentive on a Key Account Management presenterar enkla och effektiva metoder för att identifiera, vinna, behålla och vårda nyckel¿kunder. Boken är en av få böcker på marknaden som lägger beto¿ningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus … Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status / Peter Cheverton.-- 3rd ed.
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Key Account Management. : Peter Cheverton.
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Key account management focuses on the long-term investment of resources - both in terms of product quality and account managers - into a customer that can offer an exceptional return on resources. Key Account Management: The Route to Profitable Key Supplier Status by Peter Cheverton.
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Peter Cheverton is a director of INSIGHT Marketing and People, now established as the leading international training and consultancy firm in Key and Global Account Management implementation. He is also the author of Global Account Management , Key Account Management , Key Marketing Skills , Key Account Management in Financial Services and Understanding Brands , all published by Kogan Page. Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status: Cheverton, Peter: Amazon.sg: Books
Key Account Management by Peter Cheverton - Marketing & Sales 10-04-2021 3 By : Peter Cheverton. performed in 1949, Death of a Salesman has been recognized as a milestone of the American theater.
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Boken är en av få böcker på marknaden som lägger betoningen på de långsiktigt strategiska aspekterna och kanske den enda som sätter fokus … Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status. Key Account Management.
"Key Account Management" is a highly practical book with a unique yet simple planning methodology for identifying,
Jun 26, 2012 PETER CHEVERTON. Key Account Management A complete action kit of tools and techniques for achieving profitable key supplier status.
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Jun 20, 2016 As a key account manager, you are tasked with supporting and maintaining your company's most important business relationships. By following Key Account Management Tools And Techniques For Achieving Profitable Key Supplier Status By Peter. Cheverton how to succeed at key account Apr 9, 2012 Peter Cheverton does a nice job highlighting several within Global Account Management. The list below expands on those sins within Key Jun 2, 2011 Key Account Management Bow-Tie Resource Approach. Figure 1 The bow-tie relationship. Adapted from Cheverton, P: Global Account importance and value opportunities of Key Account Management to buyers and sellers. information channel, and to reduce uncertainty (Cheverton.P, 2007).
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Skickas inom 6-10 vardagar. Köp boken Key Account Management av Peter Cheverton (ISBN 9780749479053) hos Adlibris. Fri frakt.
0.0 star rating Cheverton, Peter (2012) (på engelska).